Wednesday, July 30, 2014

How To Get People To Engage With Your Content On Social Media

Imagine having a conversation with yourself in public.  It feels a little bit like that when we post on social media platforms and no one comments or replies. It can be a lonely feeling.  Let's dig a little deeper to see what kind of content gets people talking and engaging with our content instead of scrolling to the next post.  Keep in mind that even the most "perfectly" crafted post (in our opinion, of course) can sit there with crickets chirping.  It's also important to point out that some people are more private and just don't want to put themselves out there. Basically meaning that they may love the post, but not actually engage with it because they want to enjoy from the sidelines.  Here are some tips to help get people from "stalking" to talking.

1. Ask questions:  Asking questions is a great way to get an audience to engage, but it has to be the right kind of question. For one, it needs to be a question that an audience is interested in.  For example, an auto repair shop could ask, "what was your first car?".  Secondly, it needs to be a question that only takes a few seconds and a few words to reply to.  If an answer requires a ton of thought and time to respond, chances are, your followers will move on.  Another tip: I've had a lot of success with either/or questions, "Do you prefer cloth or leather seats?".

2. Fill in the blank: This goes along the same theme as asking a question.  If you are going to use a fill in the blank post, be sure it's easy to answer and shoot for one word answers.  A Realtor could say, "Fill in the blank: In my dream home, the most important room to me is the _______________".  The fun part here, is that you can keep the engagement going by asking questions on top of the comments.  When someone responds, "kitchen", you can reply back with, "Great! Would it be an open kitchen or galley?" or something along those lines.

3. Relate to your audience: One of the easiest ways to get to know your audience is by using analytics that are provided to you.  We can learn more about who our audience is as well as when they're online.  Take some time  to go through your Facebook page's insights to learn valuable information that will help you connect with your fans. This particular page (picture below) that we manage is dominated by women that are between 35 and 44 years old so our content needs to be appealing to them mainly. This will create the most engagement.

4. Stay Current: A powerful way to get more people interested and engaged with our content is to stay up to date on current events. Note: It's best to avoid polarizing topics such as politics, religion etc.  It is good to talk about events that would resonate with your audience.  This could be anything from a drastic weather change, to local events and award shows (The Oscars or Grammys). A hot topic this summer was The World Cup.  This created a ton of buzz for all of the pages we manage.  Staying current shows your audience that you have a pulse and are "real" instead of just pushing products or services.

When it comes to social media, it's mainly about!  Hopefully these tips will help you get some more people to stop down and give you a "like", a comment, or even better, a share!  If you think these would help your social media profiles, but you don't know when you would find the time to do these things, please check out our management package and we can do it for you.

Click here: Social Media Management Package:

Good luck and "see" you on the next post (be sure to subscribe at the top so you get them automatically). Take care!

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