Wednesday, December 3, 2014

How To Market A Small Business During The Holidays

The Holiday season, depending on the industry, can be a busy time for a small business.  Several industries can benefit from product sales to services and trades.  The key is, for more people in your own backyard to know about your services.  During the Holidays, people are willing to buy...a lot. Here are some tips to make sure they buy from you and not your competitors.

1. Write a Helpful Blog Post:  Blogging is a great way to connect with your audience and gain their trust by providing tips and value. Try to think of problems that your target audience might have during the Holidays and write a blog post to solve those problems. For example, if you're in the fitness industry, you could write a post about avoiding holiday weight gain.  Another could be a catering company sharing helpful tips on hosting holiday parties.  Regardless of the industry, think of an issue that comes up this time of year and solve it with a blog post.

2. Make a Video: This is in line with writing a blog post. Some people like to read and some prefer to watch videos.  To cater to the visual audience, create a quick YouTube video or videos on how your product or service could be helpful during the Holidays.  Ex: a flooring company could shoot a video on transforming your floors from carpet to hardwood just in time for holiday guests. Again, give value and solve problems.

3. Take Pictures: If you've followed my blog for a while then you know I love the power of pictures.  If you have seasonal products, take pictures of them and post them on social media.  Also, if you have a brick and mortar business that's decorated for the holidays, be sure to share pictures of the office and staff.  This will show the real and human side of your business.

4. Update cover photos:  If you do have pictures of holiday decor around the office, you can update your cover photos on Facebook, Twitter, and Google Plus.  Also, tools like Picmonkey have ways to add holiday accents to existing cover photos. On Facebook you'll get an added bonus because every time you change your cover photo, it's posted to the newsfeed. More exposure!

5. Run targeted Facebook Ads: Changing up your ads on Facebook is a great way to market during the Holidays (especially if you are running a special on specific products or services).  Since you can target specific demographics, you can really make an impact during this time of year.  A great example would be a company that installs Christmas lights running ads to homeowners in the area in which they do business.

I recommend having a strong online presence all year long, but these tips above will help your business get a little boost during the Holidays.  What are some problems you could solve for your prospective clients and customers during this time of year?  Let us know in the comments!

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